Vice President, AEG Global Partnerships
Nick Baker is a Senior Vice President in the Global Partnerships division of AEG. The Global Partnerships business group, formed atop the company’s organizational structure, guides AEG’s continued development in the area of sponsorship and naming rights sales, partnership activation, international business development, and premium sales existing within AEG Facilities, live events, sports franchises, and music properties. The division is responsible for over $500 million of gross sponsorship revenue and premium sales with an expected growth rate in the next several years.
Since joining AEG in 2005, Mr. Baker has quickly risen within the group from activation, managing such large partners as The Home Depot, AT&T and DirecTV, to the sales and business development side, becoming the youngest Vice President within the division. Responsible for the relationship with Amgen, title partner of AEG’s Amgen Tour of California cycling event, Mr. Baker has successfully negotiated and extended the multi-year entitlement agreement on two separate occasions.
Mr. Baker played point in securing the naming rights of two core AEG Facilities venues, the Valley View Casino Center (San Diego, California), BBVA Compass Stadium (Houston, Texas), as well as being a member of the executive team that finalized a global relationship with StubHub, which includes Naming Rights of StubHub Center (Carson, California) and exclusivity within AEG’s ticketing company, AXS.com. In April 2013, Mr. Baker directed AEG efforts in finalizing the naming rights agreement with Allianz for a venue in Sao Paulo, Brazil.
As of 2014, Mr. Baker currently oversees all revenue budgets and sales team management of AEG Sports Event & AEG Facilities in North & South America. In addition, he has played key roles in developing, negotiating and activating large scale global relationships for AEG Facilities, Sports Teams and Music Assets with companies such as ABM, MillerCoors, City National Bank, Corona, Samsung, Toshiba, Tyco, UnitedHealthCare, Waste Management and many more.