President, Ogilvy CommonHealth Payer Marketing
Michael Zilligen is a seasoned marketing leader in the pharmaceutical and device marketplace, with 25 years of health care marketing, medical education, managed markets strategy and professional promotion expertise. He is responsible for all operations at Specialty Marketing focused on oncology, virology, medical device and rare diseases. Prior to assuming leadership at Ogilvy CommonHealth Specialty Marketing, he was President of ProCom where he repositioned the group from CME to promotional medical education.
Previously, Mr. Zilligen was a SVP with Ogilvy Payer Marketing providing managed markets strategic guidance to health care clients. He was responsible for reimbursement strategy, developing managed care marketing solutions across customer segments that assist clients in improving or protecting formulary access and pulling through reimbursement advantages to drive incremental sales.
Prior to joining OCH Payer Marketing, Mr. Zilligen was Group Director of Marketing for the Interventional Cardiology and Radiology portfolio of products at B. Braun Medical, a leader in medical devices. This included responsibility for global brand and franchise strategic planning, professional promotion, new product development and educational programming. Before his tenure in the device industry, Mr. Zilligen spent five years with Marion Merrell Dow in institutional sales & managed care account management. His expertise includes domestic and international product management, new product introductions, hospital strategy, and specialty markets. He has a unique skill set consisting of professional promotion, medical education, product marketing and managed care – acquired during positions of increasing responsibility.