What happens when you combine Hollywood, social media, and cancer awareness? The Ready. Raise. Rise. campaign.
This new campaign by Bristol-Myers Squibb and Eric Stonestreet of ABC’s Modern Family gives people the opportunity to “Raise your flag” in support of someone they know who is affected by cancer. In thirty seconds, anyone can create a virtual flag with the name of the person they support and share it on the Ready. Raise. Rise. page, as well as on Facebook, Twitter, and Instagram to let them know they’re not alone.
But that’s not the best part.
The campaign isn’t just providing another way to show the heroes in your life that you care; it’s giving away thousands of dollars to the cancer advocacy groups with the most flags raised in their names. With your help, the Cancer Support Community can be one of those organizations. With one campaign that shows support for loved ones, spreads awareness of immunotherapy and can help CSC provide support, education and hope to people touched by cancer, we have just one more question— who wouldn’t participate?
To salute your loved ones, just visit http://www.readyraiserise.com/ and click “Create your Flag.” Then choose a background, a phrase, a loved one to honor and Cancer Support Community as your cancer advocacy group, and voila! Your masterpiece is ready to be shared with the world in places that will inspire even more people to join the campaign.
Ready. Raise. Rise. will be happening all summer long, so take this time to spread the word to all of your friends and family about the easiest way to make a difference in cancer research. There is no limit to how many flags you can create! We’ve got the idea. We’ve got the star power. We just need you.
Who do you raise your flag for? Tell us about your dedication in the comments below!