Connecting with Communities in the Age of TikTok

Are you a fundraising or marketing professional in the nonprofit community? 

Join us for a 2-hour interactive session focused on practical strategies, platform insights, and discussion to help attendees strengthen their organization’s digital strategy while maintaining authentic storytelling that resonates with supporters and potential donors. 

By the end of this session, participants will be able to:

• Describe key trends in emerging social media platforms and explain how short-form video is influencing nonprofit communication strategies. 
• Identify opportunities to use digital storytelling to strengthen audience engagement and communicate organizational mission and impact. 
• Develop strategies to reach new and younger audiences through emerging social platforms while maintaining authentic engagement with existing supporters. 
• Integrate social media engagement tactics into broader nonprofit communications and fundraising strategies to support donor engagement and community building. 

Note: This session is part of the CSC Sparks Workshop Series and offers up to 2 CFRE points per event by attending live or viewing the session on demand. Discover details about the entire Sparks Workshop series.