"We want to improve and transform the patient experience," says CEO Kim Thiboldeaux, SOC/BA '90. "One side of the coin is the medical care, but there's another. How do you make sure you're a good partner with your doctor? How do you engage in shared decision making with your doctor? How do you make sure you can afford the care you're receiving? How do you talk to your kids about cancer? Those are the kinds of things we deal with: the practical side, the social side, the emotional side."