For the month of July, the Cancer Support Community (CSC) had a window display in Rockefeller Center raising awareness of the free comprehensive social and emotional support services it provides to cancer patients and their families. A cancer diagnosis is a life changing event that often brings with it feelings of anxiety, distress and depression, and CSC firmly believes that these feelings are something that no one should have to go through alone.
The Rockefeller Center display will feature the words "Everyone knows someone touched by cancer. I am a..." It will include an LCD screen in the center of the display listing a rotation of answers to fill in the blank, "I am a...", in order to highlight the fact that no one should experience cancer alone. The campaign was a continuation from CSC's Spring Celebration in April where guests were invited to pose before a wall with the same words featured above them while holding a title card detailing their relation to cancer. From mother to son, survivor to caregiver, and many more, this campaign highlights the fact that cancer affects more than just the patient diagnosed, and there are communities of support for everyone.
This window, donated by EHE International, is located at 10 Rockefeller Plaza and and projected to reach over 250,000 people per day. CSC simultaneously hosted a virtual campaign through social media to encourage people across the country to share with us their connection to cancer.