The Cancer Support Community (CSC) is proud to participate as a 2010 community partner with the Entertainment Industry Foundation (EIF) and Lee Jeans in the 15th Annual Lee National Denim Day. A fundraising event taking place on October 8, 2010, Lee National Denim Day is when thousands of companies and organizations across the country offer their staff or members a chance to wear jeans in exchange for a $5 donation to the fight against breast cancer.
While funding from LNDD has traditionally benefitted top cancer research programs across the country, Lee and EIF recognize that there are millions of people facing cancer today who need greater support and educational resources in their communities. They have chosen CSC to participate as the grassroots partner in this top-ten cause-marketing campaign. This partnership has not only great fundraising potential, but an estimated $4–5 million worth of media relations, promotional materials, and advertising for CSC and its network of participating affiliates.
Felicity Huffman, Lee National
Denim Day Ambassador
We are also happy to announce actress Felicity Huffman is the 2010 Lee National Denim Day Ambassador! “We’re so happy to have Felicity on board this year,” said Liz Cahill, VP of Marketing and Communications for Lee Jeans. “She is such a passionate supporter for our work with the Women’s Cancer Programs of EIF and our new partnership with Cancer Support Community. This year, Denim Day donations will not only help to fund valuable research initiatives; they’ll also help support cancer patients and their families, which is an incredibly important part of fighting this disease.”
CSC headquarters and 43 participating affiliates are currently reaching out to companies and organizations to register teams for Denim Day 2010. Affiliates are focused on registering companies and organizations in their service areas, while the headquarters office is focusing specifically on areas where CSC does not currently have an affiliate presence.
Please join us in this national effort by registering a team (your company, family, school, circle or friends, or any other organization) at www.denimday.com.